July 15, 2009

Make More Money: Decrease Expenses

Filed under: Uncategorized — admin @ 11:24 am

In any sales business, there are exactly 4 ways to make more money. They are:

  1. Increase the # of Leads (i.e. advertising & marketing)
  2. Convert a higher % of Leads (sales closing ratios)
  3. Earn more $$ per deal (increase profits per deal)
  4. Reduce Expenses

In this article, we cover how our systems can increase your leads production. This is a combination article and help file, by the way, so we don\’t just give you ideas – we should you exact portions and tools within our systems to create more leads.

Specific Tactics to Increase Leads:

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Make More Money: Increase Profit per Deal

Filed under: Uncategorized — admin @ 11:19 am

In any sales business, there are exactly 4 ways to make more money. They are:

  1. Increase the # of Leads (i.e. advertising & marketing)
  2. Convert a higher % of Leads (sales closing ratios)
  3. Earn more $$ per deal (increase profits per deal)
  4. Reduce Expenses

In this article, we cover how our systems can increase your leads production. This is a combination article and help file, by the way, so we don\’t just give you ideas – we should you exact portions and tools within our systems to create more leads.

Specific Tactics to Increase Leads:

(Blog in preview mode, register to continue)

Make More Money: Close More Deals

Filed under: Uncategorized — admin @ 11:18 am

In any sales business, there are exactly 4 ways to make more money. They are:

  1. Increase the # of Leads (i.e. advertising & marketing)
  2. Convert a higher % of Leads (sales closing ratios)
  3. Earn more $$ per deal (increase profits per deal)
  4. Reduce Expenses

In this article, we cover how our systems can increase your closing ratios. This is a combination article and help file, by the way, so we don\’t just give you ideas – we should you exact portions and tools within our systems to create more leads.

Specific Tactics to Increase Leads:

(Blog in preview mode, register to continue)

Make More Money: Increase Leads

Filed under: Uncategorized — admin @ 11:18 am

In any sales business, there are exactly 4 ways to make more money. They are:

  1. Increase the # of Leads (i.e. advertising & marketing)
  2. Convert a higher % of Leads (sales closing ratios)
  3. Earn more $$ per deal (increase profits per deal)
  4. Reduce Expenses

In this article, we cover how our systems can increase your leads production. This is a combination article and help file, by the way, so we don\’t just give you ideas – we should you exact portions and tools within our systems to create more leads.

Specific Tactics to Increase Leads:

(Blog in preview mode, register to continue)

July 13, 2009

Auto Responders

Filed under: Uncategorized — admin @ 12:48 pm

This post about Auto Responders is in draft mode.

Best Autoresponder

Filed under: Uncategorized — admin @ 12:46 pm

We at SwiftCRM believe we have the world\’s best autoresponder.

Here\’s a quick summary of some of the features:

  • Send email as YOU (not us).  Many autoresponders come from some 3rd party company, which pretty clearly shows it is an autoresponder.. what if you want it to look like you wrote it yourself? Well, with most other systems, it\’s tough luck – but with SwiftCRM\’s \”best autoresponder\” it will go out via your account, and if they reply, it\’ll go straight to you.
  • Trigger an email on any criteria. For example, you can do more than just send an instant automatic response – you can add time delays, or set criteria that needs to be matched. This gives you a powerful suite of \”information robotics\” to duplicate your efforts and skills while saving you time.
  • Update yourr best autoresponder status based on a user\’s web activity. For the technically inclined, we can set a cookie into your site, and when that visitor is back we can track their session. This helps you separate the tire-kickers from motivated clients who need your services.
  • Send more than just email. To qualify as \”best autoresponder\” means more than just email – through SwiftCRM you can trigger fax, physical postal mail, text messages, and call reminders to you. This can help ensure you maximize your profits from high-value leads, incubate the \”tire-kickers\” who are not yet ready to buy, and never drop a lead.
  • Unlimited Campaign Messages. Since you have a time delay available, you can use this to incubate short term, long term, activate as a live deal, move to closed deals, and much more – all with unlimited messages over any timeline.

Do you have an idea for some other feature? Are you wondering if it will do what you need? If it\’ll be easy to implement? Each page has a help video demo in the top right, and we\’re just a phone call away. We\’re happy to help.

Email Automatic Responder

Filed under: Uncategorized — admin @ 12:22 pm

SwiftCRM contains what we believe to be the world\’s most powerful email automatic responder.

How is our email automatic responder better? Here\’s a quick summary of some of the features:

  • Send your email through your email address! Unlike other systems that force you to use their address (most do), we actually send as you, through your account – this way the clients respond to you directly.
  • Automatically Personalize any message. Greet recipients by first name, last name, reference their city, state, country – or even use custom fields you set up. While many email automatic responders have this, we are proud of how easy to use and yet powerful it is to set up these forms to connect it to your website.
  • Send many types of messages – email, postal mail, fax, or remind yourself to call the lead! If you value your clients, you can set up \”triggers\” that will cause many types of marketing to be automatically sent – 100% hands free, so you can put your business on autopilot. This can help you send out a welcome kit, a real handwritten card thanking them for stopping by, add them to a real estate campaign, and much more – all without you even touching it.
  • Time delays.. while many of the leading email automatic responders also have this, ours allows you to to easily set up delays by hours, days, weeks, months, and years. This helps you incubate those dead leads until they\’re ready to buy.
  • Our Email automatic responder can be tied to any status of any lead (aka \”Sales Opportunity\”). For example, if you have a lead marked as \”Proposal Given, Awaiting Commitment\” and it stays in that status for a few days, you can add in automation that automatically follows up, greets them by name, references the proposal you gave them by date – and it comes from you. Your clients will not know this message was 100% hands-free server-generated.

Have an idea for something else? Want help implementing your email automatic responder system? Each page of our application has a help video in the top right corner – or just contact us – we\’re friendly and happy to help. SwiftCRM contains a powerful suite of \”information robotics\” so you can put your business on autopilot, creating more leads and sales than ever before, with zero on-going work or time.

But don\’t trust us – instead, try it out for yourself, risk-free, right now – you can online with your new email automatic responder in less than an hour.

Get Started Now

July 11, 2009

Autoresponder Variables

Filed under: Hosted CRM — admin @ 11:40 am

SwiftCRM contains one of the most powerful marketing automation systems on the market. It is much more than just an autoresponder; it can trigger unlimited messages based on any status update based on any lead type.

And it’s easy to use!

A new feature we have just added is the ability to add variables into any message. Think of a variable as a bookshelf: you can put anything you want into it, but we’ve pre-built the bookshelf for you.

This allows you to do things like greet a recipient by name, or include information about your lead to 3rd parties. For example, a real estate agent can include automation to open an appraisal that is emailed or faxed (or both!) to the appraiser, and includes the property address, client’s name, phone, email to schedule inspection, and more.

Here are variables you can use within the Automation Settings. For more information, see the help videos.

#LEAD_FNAME#
#LEAD_LNAME#
#LEAD_PHONE#
#LEAD_EMAIL#
#LEAD_ADDRESS#
#LEAD_CITY#
#LEAD_STATE#
#LEAD_ZIP#
#LEAD_COUNTRY#
#LEAD_CUST1#
#LEAD_CUST2#
#LEAD_CUST3#
#REC_FNAME#
#REC_LNAME#
  • #LEAD_FNAME#       (Lead’s First Name)
  • #LEAD_LNAME#       (Lead’s Last Name)
  • #LEAD_PHONE1#
  • #LEAD_PHONE2#
  • #LEAD_EMAIL#
  • #LEAD_ADDRESS#
  • #LEAD_CITY#
  • #LEAD_STATE#
  • #LEAD_ZIP#
  • #LEAD_COUNTRY#
  • #LEAD_CUST1#        (Custom Variable, whatever this means to your account i.e. customized to you)
  • #LEAD_CUST2#
  • #LEAD_CUST3#
  • #REC_FNAME#     (Recipient First Name)
  • #REC_LNAME#     (Recipient Last Name)

Note: Lead and Recipient are two separate issues to us, for example, say you’re a Real Estate Agent handling a listing: The lead is the home seller, but the recipient may be the appraiser.

July 8, 2009

Sales Software

Filed under: Uncategorized — admin @ 5:25 pm

Businesses that use sales software to manage sales pipelines and customer inquiries are able to close more sales and increase overall profitability.

Imagine being able to increase your sales staff\’s productivity, enabling them to spend more time selling to potential new clients and less time generating leads. More time spent on sales should naturally mean higher conversion rates as your sales staff are doing what they do best.

Most contact management software offers you a way to stay in contact with past customers, but sales software offers this component plus much more as well.

Sales software can allow you to automate your inventory control and allow you to analyze your sales figures so you can create sales forecasts.

By collecting and collating certain information about your customers, you\’re also able to group them into certain classifications. You might decide to have some grouped together into an \’inquiry only\’ section, others into a \’ready to buy\’ group and others still into a \’already bought\’ group.

At the end of the working day, run a report to show you all customers who are ready to buy now and get your sales staff to do their magic to close the sale.

Most business owners would stop their reports here, pleased with the increased productivity from their staff. However, run a separate report within your sales software to show you all the \’inquiry only\’ people who haven\’t become customers yet.

These are people who are interested in your products or services, but can\’t make a decision. You have a unique opportunity to aim a very different marketing pitch to these people to help encourage them to consider alternative products or perhaps even a special pricing offer to convert them from inquiries into paying customers.

While you\’re running reports, generate a new report from your sales software of customers who have already purchased from you. You now have a list of people who are already familiar with your business\’s products, so why not put together a special deal on related products that might also interest them? They could end up buying something else from you, which is an instant increase in sales.

As well as having plenty of ways to generate new sales and analyze your sales forecasting figures, sales software can help you to identify any staff who might be underperforming in one area. Rather than discipline them or get them working on areas they don\’t enjoy, use your sales software to show you how to get your staff working more productively on those things they excel in.

You might be able to recognize that a staff member is great at generating leads but not so good at closing the deal. You may also notice that another staff member can close any deal presented to them, but they struggle to generate new leads.

Understanding how to build your business\’s success by allowing your sales staff to work in those areas where their own particular strengths lie could be a key factor in increasing your business\’s profits.

For a free trial of SwiftCRM, a hosted CRM application focused on sales automation, please click through to the website.

CRM System

Filed under: Uncategorized — admin @ 5:22 pm

Using a good CRM system properly can enhance your business in many ways. Aside from being able to increase your sales and profits, you can also use a CRM system to increase the productivity of your staff and increase their ability to close more sales.

How Does a CRM System Work?

A CRM system is a customer relationship management system that allows you to input, store and reference data in relation to those things you find important in your business.

This can mean understanding what types of products your customers are searching for and how they found your business in the first place. This kind of information can help you to determine which leads are ready to buy now.

You can learn which marketing campaigns are working properly and generating leads for you. You can also determine how best to market your products and services to those customers who don\’t buy right now.

Increasing Sales with a CRM System

If you had a ready-made mailing list of people who already know your business and your products, would you be tempted to contact them again and let them know about any special offers you have available?

A CRM system can help you to group together specific customers who will be receptive to what you\’re offering. You might decide to collect information about your customers that includes what they bought last time and what they showed interest in. You might group them together into suburb areas or you might put them into a category of your own choosing.

You can even separate out inquiries from actual paying customers to give you the advantage of marketing different information to those casual browsers who didn\’t buy from you last time.

Track Marketing Effectiveness

A CRM system can show you how and where each inquiry was generated. You can then track that initial inquiry right through to lead generation, sales pitch and marketing efforts and actual products purchased.

Once that inquiry becomes a sale, don\’t forget about that customer. Add him or her to the group of existing customers that receives special marketing attention from you. After all, an existing client is your best possible source of new business and it\’s far cheaper than generating a brand new client.

What\’s the Best CRM System?

CRM software can be either locally installed onto your business\’s central computer or you can access a web-based CRM system for greater flexibility and easier access for all your staff even when they\’re away from the office.

Each customer relationship management system can allow you to enter information that you find pertinent about your own customer management and sales management goals.

The easiest way to find which is the right CRM software for your business is to access a free trial and see if it has the effects you want to achieve.