A lot of businesses have either never bought leads, or have bought them but not been successful. Those with experience usually blame the quality of the leads, however, this may or may not be the case.
First, why even buy \’em? Here\’s why:
- You\’ll spend more time closing, less time doing other things. For a smaller company especially, who doesn\’t have a full time marketing department, this alone can quickly increase profits.
- You don\’t need to learn a new skillset – marketing. Making the phone ring is truly a unique skillset to do it well. It can be very simplified, sure – it\’s simply message + delivery media (method) + call-to-action… but just like you can teach chess in an hour, becoming a grand master is a lifetime journey.
- Buying leads can add consistency to your business. By working with multiple types of leads from different sellers, you can be sure that outside influences (mortgage rates, legislative changes, weather, etc.) don\’t negatively impact your cash flow.
- You pay only for marketing results. Buying leads removes the risk factor (for you) that a new marketing campaign won\’t yield results. While you could spend thousands on internet marketing, direct mail, tv, etc., you run the risk that the campaign will perform poorly, resulting in far higher cost-per-lead than what you could buy leads for. This moves your risk point further down your funnel, and since you can easily track your ROI and closings from each lead source using SwiftCRM this can make cash flow much more predictable.
- Total control. With leads, you can easily turn leads-flow on and off, \”throttle\” (restrict) leads-flow based on budget, time of day, day of week, and avoid holidays. Other marketing options might yield calls after hours from prospects who are then impossible to get back on the phone, or inconsistent lead-flow leading to lost calls.
Next, let\’s assume you want to try leads… why work with SwiftCRM\’s leads marketplace?
- Bet on the race, not the horse. When you choose one lead seller, you are subject to the quality and flow of that lead seller.
- Seller scoring. The leads industry has some excellent marketing companies that provide excellent product… and many who provide inferior leads that are sold more times than promised or older than promised. SwiftCRM\’s system provides a proprietary leads scoring system, along with system-wide transparency into closing ratios. This provides accountability to a product that is accurately described.
- Absolute control. With SwiftCRM, you can sample various lead sellers for far less money than a minimum order via working one-on-one. This means you can quickly and inexpensively gain visibility into the performance of various types of leads. Some of the ways you can control your leads include:
- Whitelisting and/or blacklisting certain sellers. This allows you to bid differently for various lead types, various lead-sellers, etc., favoring certain sellers over others.
- Day of week, time of day, holiday / pause mode
- Throttling to control your daily budget
- Exclusivity filters i.e. bid differently on exclusive vs. 4-sold
- Buy leads from upstream providers. For example, buy (or sell!) health insurance leads from recruiters who may have just hired someone or let someone go, buy (or sell) bankruptcy leads from debt settlement companies, etc.
- and more… since all code is web-based, we\’re constantly improving.
Next, it is very important we provide a few tips on maximizing ROI on your leads.
- Response time is VERY important. This study originally by MIT (http://www.leadresponsemanagement.org/mit_study ) shows leads degrade practically by the second. SwiftCRM can notify you of new leads in 1/10th of a second, with click-to-call functionality to contact internet leads literally while they are still on your website, or TV leads just seconds after they hung up. Closing ratios from leads contacted within the first few minutes were over 300% higher than leads even a few hours old. Once you set up your account, be sure to set up the optional instant-messenger notification, text-message notification, email notification as you see fit. We strongly recommend using click-to-call functionality… hundreds of times per week, 30 seconds to dial adds up to not just minutes of wasted time. More importantly, it delays response time when seconds count. SwiftCRM has this built in, and the tiny investment of time it takes to use it will pay off in under a day.
- All leads are not the same. When you pre-fund your leads buyer account, pay attention to the various filters for exclusivity and be sure to adjust your bids accordingly until you find a sweet spot of leads you like at a reasonable price. Some buyers specialize in weekend leads and do well with them while saving money, others prefer daytime only real-time exclusive live transfer leads. Whatever the case, if you use the CRM functions as designed and actually track lead progression and closing, SwiftCRM will show you ROI, cost -per-lead and cost-per-closed-deal, and closing percentages for each lead seller, each lead type, and more.
- Incubate your pending and dead leads. SwiftCRM contains the world\’s most powerful autoresponder system, allowing you to dispatch emails, SMS text message, postcards and postal mail, and phone call reminders to you or your staff. Incubation of leads that don\’t convert immediately can raise your return on lead cost.
- Sell your leads to downstream providers. Our system will not let you resell leads of the same type based on the same criteria, but it will let you sell your exclusive leads as aged leads to another buyer, or sell them downstream to other service providers. Mortgage lenders who have homebuyer leads that don\’t convert can sell the leads to Realtors, Debt Settlement Leads buyers can sell theirs to bankruptcy attorneys, tax lien negotiators, and credit repair companies. This helps you recoup your cost from an asset that would otherwise be wasted money sitting on the shelf.
Buying leads through the SwiftCRM leads marketplace is a quick and easy way to build your business. Get started now by pre-funding your account. Any unspent funds can be returned any time with 30 day\’s notice, and you have absolute control over the price, quality, and filters of the leads you purchase. You can also earn money selling leads, and turn your existing data into cash. Get started now at https://SecureCheckout.me/signup_leads.php
