SwiftCloud 3.0: Grow & Optimize Your Service Business
Lead generation means creating leads, of course. To truly figure out what does lead generation mean, you need to break down 2 concepts: (1.) Sales Lead Value and (2.) Language / Definitions. What does lead generation mean? What you want it to mean is (1.) customer intent (they want to buy what you’re selling), and …
Warning: to not use landing pages is costing you money. Unquestionably. Why use landing pages? 2 main reasons: Speed to test headlines / offers / ideas. SwiftCloud can generate landing pages as fast as you can type the headlines. This allows you to more quickly find winning – profitable – campaigns. Focus on the outcome …
Back in 2004 I [Roger, founder of SwiftCloud] worked in the mortgage business for a guy named Bill Hogarty of Olympia Funding. Bill had created a machine where his clients would not just self-duplicate, they would refer, on average, 1.7 deals for every 1 deal completed. This meant his business kept growing by 70% each …
While I’d love to take credit for the below, it’s me standing on the shoulders of giants – specifically, Ryan Deiss, Perry Belcher, Dan Kennedy, indirectly Joe Sugarman, and a few others. I ripped it off, then tweaked and noted and rehashed, like any marketer does. Use this as a template for sales letters, videos, …
As a teenager in the 1990’s, I worked for a small TV station in Minnesota, which was owned by a radio station. It was a fun time with plenty of shenanigans and pranks in between jam-packed deadline crunches. At that time, the major influencers were media companies. The barrier to entry was high, media was …
Feast or Famine: A Solution. By connecting marketing budgets (time/$) to pipeline dips, you can add consistency to income. Here are a few tricks to make it work.
After seeing an ad in “Direct Response”, a magazine that I get, I decided to pass along the great tips that they had, mixed with my own commentary. 6 Rules for Marketing Success: 1. Empirical, not emotional decisions. This is one of the reasons using a CRM is an absolute must. If you don’t have …
This is a refined inbound marketing blueprint you can use to grow traffic. Tip: The color tags below correspond to each role. You may find it helpful to delegate based on color-tag. Here’s ours, step by step, with notes about who fulfills it. Swift Marketing’s inbound marketing dashboard is designed to enable the workflow below …
This post is wholly to solidify our position for the phrase “Swift Marketing”, and since you’re reading it, the tactic has apparently worked. I say “apparently” because, at the time of writing, I don’t know how you found Swift Marketing. It’s unlikely but possible you arrived on this exact post via other SEO efforts, random …
SEO vs. Pay Per Click. Which one would you choose? Two of the most talked-about internet marketing strategies are search engine optimization (SEO) and pay per click advertising. One of the questions we here at Vertical Measures get asked the most is, “Should I invest in SEO or should I invest in pay per click …