Launch Your HomeJoy Business

$495 Setup + $500 marketing investment (shirts, signs, postcards etc)
We set up your website, online marketing systems, and help you launch.

This is a "business in a box" turn-key system.
You keep 100% of every job.

Your Win, Our Ingredients

Territory & Demand Advantage

• Exclusive while active: 1 industry + 1 territory sized to 5 zip codes (just tell us 1 address as "home base"; it doesn't have to be where you live, just your focus-area).
• Early-mover spillover: earliest partners often receive overflow from adjacent areas before they’re filled. Early movers also will get more human help from us.
• Cross-service referrals: our network (lawn, snow, handyman) feeds you—and you earn by referring back. Tip: You are allowed to own more than 1 industry, but be careful - we recommend focusing and getting 1 fully up and running before adding industries.

What We Set Up For You: 

• HomeJoy brand usage in your approved territory (exclusive while active). This is like a fast pass to the front of a line to start a business - you'll have everything you need, done for you.
• Website & Auto-Pricing + local SEO/Maps buildout. Chatbots, AI pricing all done for you.
• SwiftCRM fully configured (pipelines, quotes, invoicing, scheduling, reminders). EXTRA BONUS: SwiftCRM supports multi-industry. Are you a dog walker? Music tutor? Other clients pay more for this than the entire investment here. Allows sub-accounts too, to build a team, work with vendors.
• AI Responders (SMS/Email) to reply fast, pre-qualify, and book jobs.
• Homejoy University training for you, but also for future hires as you grow a team.
• Launch Ads (we set up FB/IG + Craigslist/local classifieds) with proven creatives.
• Offline Starter Pack – small order of bandit signs, door hangers, and targeted postcards.
• Call Flows & voicemail routing (optional SwiftPhone integration).
• Review Engine to drive and display 5★ social proof.

How It Works

1. Checkout Below & Reserve: choose industry + territory / home base address. If your area is taken already, we'll call you to refund, or select a different area or territory. Your 5 zip codes must be grouped / touching / contiguous. 
2. Onboarding Call: finalize your pricing, launch timeline. We'll also be shipping you physical items - signs, hats, postcards so we'll need your address. We will reach out after payment to schedule.
3. We Build: CRM, AI, SEO/Maps, print, and initial ads. This all takes some time, it's done by humans - but you can start getting clients 
4. Go Live: start taking calls, messages, and booked jobs. You keep 100% of any jobs you win. Later, if you choose (optionally), we can partner and for clients we bring to the table, we get some money too (for marketing help)(optional).
5. Scale: add crews, upsells, and (optionally) buy more leads from SwiftLocal, if you choose - see pro.SwiftLocal.com for just one of lead-gen projects.
   
   

Founders’ Bonuses (Limited Time)

⭐Quality & Reputation Policy

We’re building a trusted consumer brand. Members must maintain a 4.0★ average across major platforms. If ratings drop below 4.0★, we issue a probation notice with a remediation plan and timeline. If not resolved, we may pause or cancel membership to protect customers and the brand.

Pricing

• $495 down — one-time setup for your brand, systems, and launch.
• $400 down — required at-cost offline marketing kit. Online marketing is included above, this is for printed hats, signs, shirt with easy at-cost ordering for when you hire more staff (if you choose to hire staff)
• $49/mo — software, automations, support, and brand license.
• Optional lead purchases from SwiftLocal (pay-as-you-go; founders’ credit may apply).
• Optional marketing help at members-only wholesale rates.
  
  

FAQ

What exactly is my territory?
One industry in a mapped local area sized to 5 zip codes. Final boundaries set on onboarding to ensure coverage, drive-times, and postal routes make sense. We'll try to cluster jobs geographically too, so you're route-optimized.

Do I pay a revenue share?
No. You keep 100% of job revenue. Your ongoing cost is $49/mo, plus any optional lead buys you choose. We may, on a case by case basis, partner with proven local providers to get you more clients and work with you a % basis, but this is totally optional, and only available with a proven track record of closing and delivering quality service.

What’s in the starter print pack?
A small initial order of "bandit signs", door hangers, and targeted postcards sized to kickstart demand. Exact counts vary by region and vendor pricing at time of order. 

Is the lead credit guaranteed?
It’s a Founders’ perk we’re piloting. If offered in your area, you’ll see a $500 credit toward SwiftLocal leads while in good standing. Limited and subject to change. 

How fast can I launch?
We’ll give you a target go-live on your onboarding call. Early movers often benefit from spillover/overflow from adjacent areas before they’re filled. We can have you up and running usually in 1 business day after purchase, but some assets are done by humans, so give us a week or two. You really can have clients in 24 hours, if you're in hustle mode.

What if my ratings dip below 4.0★?
We’ll notify you with a remediation plan and timeline. If unresolved, we may pause or cancel membership to protect consumers and the brand.