Sales Lead Incubator Campaigns
Campaigns can contain any mix of the following events, each with any kind of delay – 7 minutes, 7 months, whatever you need…:
- Messages >> Email
- Messages >> Print + Mail (with Mail Merge!)
- Messages >> Print / Mail i.e. handwritten thank you cards (technically, this is a task we create for you)
- Automation: Create task
- Automation: Move contact to other list and/or sequence
Next – a concept: short-use or “disposable” campaigns.
Example: Make a “nice to meet you at the trade show” mini-campaign that sends just 1 message, then dumps to a general “here’s who I am / what I do” campaign and to your main list(s) after applying some tags.
The best is start simple – you can revise them anytime. Here’s a great starting place campaign design for you…
Pause here to jot down your intake methods, and what you want to say to let people know what you do. Marketing tip: we want to “pour some lemon juice on their wound”, then “sell ’em aspirin.” i.e. amplify the problems you solve, then show how you solve it.
What could we do to improve this?